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5 of the Strangest Marketing Campaigns
As marketers, we all strive to have the best and the most attention-catching marketing campaigns out there. That often means trying to go viral in the flashiest way possible. Maybe you’ll use humor and...
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Customer Focus: Shifting From The Funnel To The Lifecycle
It used to be that a brand’s interaction with a customer was seen only as a top-down, one-way transaction. It began with pulling a customer into the sales funnel by engaging their interest in a...
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Google Hangout Series: (1) Holiday Planning
We’re excited to announce a brand new video series that Wpromote is jointly producing with Google! CEO & Founder Michael Mothner met with Google’s own Katheline Jean-Pierre, business development...
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An Insider’s Peek at Great Holiday Deals
That time of the year is coming once again. The air is cooling (in places that aren’t Los Angeles), leaves are changing, turkeys are thawing in fridges across the country, and Thanksgiving is almost...
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Thanksgiving Food Drive: 2015 Edition
Today, in the spirit of the season, I’d like to officially christen our latest and greatest tradition. Last week, we held our second annual Thanksgiving food drive here at Wpromote headquarters in El...
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Gartner Research Features Wpromote’s Content for Zenni Optical
In recognition of a hugely successful content marketing campaign for Zenni Optical, Gartner recently released a research study about using content to attract digital commerce that highlighted Wpromote....
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Google Hangout Series: (2) Full Funnel Strategy
Welcome to the second video in the joint Wpromote and Google video series! In this series, Wpromote Founder & CEO Michael Mothner meets with Google’s Katheline Jean-Pierre for a series of...
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LinkedIn For Businesses
Last year, we wrote a series of blog posts on how to best optimize your various social profiles and get the most out of engaging with your audience. We’ve decided to revisit one of these posts and help...
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Google Hangout Series: (3) Three Bucket Approach
Welcome to the third video in the joint Wpromote and Google video series! In this series, Wpromote Founder & CEO Michael Mothner meets with Google’s Business Development Manager Katheline...
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Google Hangout Series: (4) Return on Ad Spend (ROAS)
Welcome to the fourth video in the joint Wpromote and Google video series! In this series, Wpromote Founder & CEO Michael Mothner meets with Google’s Katheline Jean-Pierre for a series of...
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Google Hangout Series: (5) Mid/Upper Funnel Marketing Strategies
Welcome to the fifth and final video in the joint Wpromote and Google video series! In this series, Wpromote Founder & CEO Michael Mothner has met with Google’s Katheline Jean-Pierre for interviews...
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CU – Boulder Leeds School of Business Visits Wpromote
Digital marketing, over the past 15 years, has had a huge impact on the way we shop and on the way we as consumers even approach the idea of purchases. Mobile and online shopping have transformed our...
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Client Infographic: The History of Workwear
The blue collar shirt and the denim jean are iconic in American history. You can see them starring in cinema, classic literature, and the public imagination, taking center stage in the heart of our...
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Exclusive Report: Driving Digital Marketing Innovation
As we finally approach summer, warmer weather, and the latter half of Q2, just enough data has been gathered to start pinpointing and analyzing growing trends in 2016. Combine that with existing data...
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Why Programmatic Advertising Is Important
If you haven’t yet heard of programmatic advertising or know how it works, you need to catch up with the times. Traditionally, buying and selling display advertising on the Internet worked a lot like...
View ArticleDriving Digital Marketing Innovation With eTail: Q3 Follow-Up
Now that summer is well underway and Q3 has begun, we’ve had time to reflect on some of the trends pointed out by the eTail Mid-Year E-Commerce Outlook. Social and referral marketing are bringing in...
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How Facebook Ads Improve Cross-Channel Campaign Performance
Have you jumped on board the paid social media train yet? If you haven’t, you should. We’ve previously covered how powerful a driver social media is, accounting for 38% of customer acquisition for...
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Native Advertising: Why It’s The Future & How You Can Get In On It
One of the most important rising trends in commerce both online and off is making the customer central to every business transaction, whether you’re B2C or B2B. Sellers and service providers no longer...
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Wpromote’s 2016 Awards & Accolades
Wpromote’s been in the news lately! Our awesome employees (and even awesomer pups) make us the great company that we are, and we’re being awarded for our accomplishments. Check out what we’ve been...
View ArticleTake Part In Wpromote’s New Scholarship Opportunity
The time is finally here! Wpromote’s new scholarship initiative has launched! This scholarship initiative is focused on getting students at the college and graduate levels interested in the world of...
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